Welcome to Your Local SEO Guide
Meta Ball Digital are proud to present your local SEO Guide; which can show you how to do local SEO; we provide tips and tricks and will be developing an online course to provide you with a complete local SEO tutorial. This can further hone your skills and get you moving up the rankings with our local SEO guide. Are you ready to become a local SEO? Excellent, then read on and be sure to sign up for our monthly SEO newsletter here for all your tips and tricks on doing local SEO, general SEO and much more.
Local SEO Guide: Stage One
What you need to do is set up a Google MY Business account; you can access this here; from here you will need to follow the steps to create your account.
Now you have signed up to Google my business , to put your business on the map; the good news is that if you want to keep your address anonymous, then Google allows you to do this by hiding the address. Google My Business will ask you for the following information;
- Name and Address of the Business
- Domain Name of The Business
- Who owns The Business
- What is the main sector of your business is
- Sub Sectors
Search/ Social Proof to Boost Local SEO Strategy
A great tool which you can use is this business rating feature, not only that but you can include your logo, high-quality pictures and some cornerstone content to keep the search engines familiar with what you do. You can also include your business address if you need to as this is great when people are searching on their mobile while they’re out and about.
Key Fact : Majority of searches are now done on mobile so it makes sense to make sure your website is tailored towards people searching on their mobile.
Local SEO Guide: Keyword Research
Regardless of what type of SEO you do many of the fundamentals remain the same most notedly, keyword research. The trick to this is to find a keyword which is relatively easy to rank for. However, it should also have a high search volume ( amount of people searching for this phrase). There are many ways you can go about this, for example, Meta Ball Digital provides website design in Manchester so I have just optimised my page to rank for ‘ Website Design Manchester’. This is because is is marked a a low difficulty with relatively high search volume. Furthermore, to check keywords easily the best free tool to use is ‘Wordstream’.
Keyword research tools help you search for the phrase you want. Another common theme that people may use depending on the product or service , using MBD as an example may be ‘Website Design Near Me’. However, be sure to ake sure the keyword you choose can be written into the text as human readability is also important. It is quite difficult to rank. The keywords are so you can rank in the organic listing. A quick easy way to get noticed on Google is using Google Maps.
Google Maps Listing
When you setting up the “Google My Business Profile” make sure to include locations you wish to be found in , to begin with you may appear in the map listings for the town you are based in. This may lead to some leads. However, the most effective area you want to be found is in the organic listings ( mentioned above) .
On-Page SE0
This is a fundamental part of any SEO strategy, the content needs to be search-engine friendly and readable to the human eye. otherwise, you risk a much higher bounce rate. Furthermore, this is because many people will click off your page if the content is hard to understand. Additionally, you need to create engaging content that keeps the reader interest. Avoid click bait titles. This will annoy the reader as they will leave the page if the title misleads them. There are some tools which can really boost your On-Page SEO.
On-Page SEO Tools
- Yoast
- RankMath
- All in One SEO
Yoast
One of the most commonly uses On-Page SEO Tools is Yoast.
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Yoast is a game-changer for local on-page SEO, and let me tell you why. First off, it’s like having a personal SEO assistant right at your fingertips. The ease of use is unbeatable – even for those who aren’t SEO gurus.
One of the standout features is its ability to optimize content for local searches effortlessly. With Yoast, you can tailor your meta titles, descriptions, and keywords to target your local audience specifically. This means when someone in your area is searching for products or services you offer, your website is more likely to pop up on their radar.
But that’s not all. Yoast also helps with the technical nitty-gritty stuff that often gets overlooked but can seriously impact your SEO game. It prompts you to optimize images, improve site structure, and ensure your website is mobile-friendly – all crucial factors for ranking locally.
And let’s not forget about the readability analysis. Yoast doesn’t just focus on pleasing search engines; it wants to make sure your content resonates with your audience too. By giving you suggestions to enhance readability, like breaking up long paragraphs or using simpler language, Yoast ensures your content is not only SEO-friendly but also engaging and easy to digest.
In a nutshell, Yoast is a powerhouse when it comes to local on-page SEO. It empowers you to optimize your website with ease, ensuring it stands out in local searches and resonates with your target audience – a win-win for any business looking to dominate the local market.
RankMath
One of the newer On Page SEO tools on the market. There is much debate about which is better but many people have opted to use Rank Math over Yoast as they feel that the free version offers a lot more than Yoast does. However, there are many SEO people who have opted to stay with Yoast
There are alternatives like RankMath which are similar in function to Yoast,l I always recommend Yoast because it is what I grew up using so I find it really easy but Rank Math is just as simple and offers some cooler features also such as ;
One of the standout features of RankMath is its focus on local SEO optimization. It allows you to customize meta tags, descriptions, and keywords to specifically target your local audience. This means when someone in your area searches for what you offer, your website is front and centre, ready to meet their needs.
But that’s just scratching the surface. RankMath goes above and beyond by tackling technical SEO issues head-on. It helps you optimize images, improve site structure, and ensure mobile-friendliness – all critical factors for ranking locally.
And let’s not forget about its content analysis capabilities. RankMath doesn’t just care about pleasing search engines; it wants to ensure your content resonates with your audience too. By providing suggestions to improve readability, like breaking up long paragraphs or using simpler language, RankMath ensures your content is not only SEO-friendly but also engaging and easy to understand.
In essence, RankMath is a must-have tool for local on-page SEO. It empowers you to optimize your website effortlessly, ensuring it shines in local searches and connects with your target audience on a deeper level – a win-win for any business aiming to dominate the local market.
All in One SEO
Alright, let’s dive into why All in One SEO is the real deal for boosting your local on-page SEO game. First things first, it’s like having your own SEO wizard right in your corner, making the whole optimization process a breeze, even if you’re not exactly an SEO guru.
Now, what sets All in One SEO apart for local SEO? Well, it’s all about customization and targeting. With this powerhouse tool, you can tailor your meta titles, descriptions, and keywords to laser-focus on your local audience. Imagine someone in your area searching for exactly what you offer – All in One SEO ensures your website is front and centre in their search results.
But hold on, that’s not all it does. All-in-One SEO tackles the technical stuff too, the things that can seriously impact your site’s performance in local searches. It helps you optimize images, improve site structure, and ensures your website is mobile-friendly – all essential factors for ranking locally.
And here’s the cherry on top – the content optimization features. All in One SEO not only cares about impressing search engines but also wants to make sure your content resonates with your audience. It offers suggestions to enhance readability, like breaking up lengthy paragraphs or using simpler language, ensuring your content isn’t just SEO-friendly but also engaging and easy to digest.
To sum it up, All in One SEO is a game-changer for local on-page SEO. It empowers you to fine-tune your website effortlessly, ensuring it shines in local searches and connects with your target audience – a win-win situation for any business aiming to dominate the local market.
Conclusion
These tools are all available on a freemium basis which means you can use their basic features for no cost at all but they all have their own pros and cons. However, when it comes to the paid versions of these platforms they are all pretty much the same so if you want to pay Meta Ball Digital recommends Rank Math as it’s the cheapest.
Off Page SEO Strategy for Local SEO
Top 10 Business Directories in the U.K to Boost Local SEO
- 118 118 Business Directory
- Yelp.com
- YEll.com
- BTdirectory.com
- bizify.co.uk
- Apple.com
- 192.com
- freeindex.co.uk
- hotfrog.co.uk
- mylocalservices.co.uk
What this can do is not only give your business some more online visibility but it will create backlinks which will help build your domains authority which will help your business rank for local search terms. However, you must make sure that your page is running smoothly and some of the best low cost tools to do this include
- Uber Suggest
- Seobility
- SE Ranking