Google Advertising Agency
As part of our offering as a Google Advertising Agency, we offer Google PPC ads, which can work on their own or as part of an SEO strategy. Google PPC ( Pay Per Click) are Google search engine ads. They appear at the very top of Google in the “ sponsored” section of the page.
How Do Google PPC Ads Work?
Google PPC ads are instant ads which appear on the 1st page of Google. You will bid on keywords on the 1st page to make your business more visible. So what are the key stages? As a Google Ads Expert, I can help guide you through the process.
The key stages include:
Keyword Research For Google Search Ad
Keyword research is where everything starts. Instead of guessing, we look at what your customers are actually searching for and how ready they are to take action.
For local businesses in Manchester, Bury and Salford, this often includes a mix of service-based and location-based searches. The goal is to position your ads in front of people who are already looking to buy, not just browsing.
Work Out Budget for Google Ads Pay-Per-Click
Budgeting isn’t about spending more — it’s about spending smart.
We help you understand how much you realistically need to invest based on your industry, competition, and the value of a new customer. From there, we build campaigns that focus on efficiency, making sure your budget is being used where it matters most.
Campaign Setup & Ongoing Optimisation
Once your campaigns are live, the real work begins.
We continuously monitor performance, refine targeting, test ad copy, and adjust bids to improve results over time. This is what separates campaigns that simply run from campaigns that actually generate leads consistently.
Google Retargeting Ads
Most people won’t convert the first time they visit your website. That’s where Google retargeting ads come in.
These ads allow you to stay visible to people who have already shown interest in your business. As they browse other websites, your brand stays in front of them, increasing the chances they come back and convert later.
It’s one of the most effective ways to improve overall campaign performance without dramatically increasing your budget.
Local Google Ads
If you’re a local business, your priority isn’t national traffic — it’s attracting customers in your area.
We build local Google Ads campaigns designed to capture searches like “near me” or service-based queries tied to Manchester, Bury and Salford. This ensures your ads are seen by people who are actually in a position to become customers.
From location targeting to mobile optimisation, every part of the campaign is built with local lead generation in mind.
Why Use a Google AdWords Specialist?
Google Ads can become expensive very quickly if it’s not managed properly.
Working with a Google AdWords specialist means your campaigns are structured correctly from the start, your budget is protected, and your performance improves over time. Instead of guessing what works, you’re making decisions based on real data.
Why Choose Meta Ball Digital as Your Google Ads Agency
Our Google Ads Process
Every campaign we run follows a clear structure. It starts with understanding your business and your audience, then building a strategy that aligns with your goals.
From there, we set up your campaigns, launch them with close monitoring, and continuously refine performance based on real data. Over time, the focus shifts towards scaling what works and improving efficiency across the board.
Our Google Ads Services
We offer full Google Ads management, covering everything from initial setup through to long-term optimisation. This includes Google PPC campaigns, search ads, local campaigns, and ongoing performance tracking.
Whether you need a fully managed service or support from a Google Ads freelancer, we can adapt to what works best for your business.
Get More Leads with Google Ads
If your goal is to generate more enquiries, more calls, and more consistent business, Google Ads is one of the fastest ways to make it happen.
Meta Ball Digital helps businesses across Manchester, Bury and Salford turn ad spend into real revenue through well-managed, data-driven campaigns.
Get in touch today to discuss your goals and see how we can help you grow.
Frequently Asked Questions About Google Search Ads
How much do Google Ads cost in the UK?
Costs vary depending on your industry and competition. Some clicks can cost a few pounds, while more competitive sectors may be higher. The key is not just cost, but return, a well-managed campaign should generate more revenue than it spends.
How long does it take to see results from Google Ads?
One of the main advantages of Google Ads is speed. Campaigns can start generating traffic and leads within days of going live. However, performance typically improves over the first few weeks as data is collected and optimisations are made.
Are Google Ads better than SEO?
They serve different purposes. Google Ads provides immediate visibility and quick results, while SEO builds long-term traffic and authority. For most businesses, the best approach is to use both together.
Do you work with small businesses?
We specialise in working with SMEs and local businesses, particularly those looking to generate leads in specific areas like Manchester, Bury and Salford.